AW25 - Where We Belong
Our new AW25 collection is inspired by the timeless quest for connection, comfort, and a sense of home. The collection draws its inspiration from the feeling of belonging – found in the beauty of relationships, nature, and joyful moments. It’s about discovering that magical space where love, creativity, and heritage come together – whether in the embrace of family, a picturesque landscape, or the warmth of a home. A whimsical and optimistic energy meets the comforting essence of home and a sense of ease.
The colour palette for AW25 reflects the soothing tones of nature and the vibrancy of winter celebrations. Shades of blue, green, pink, and muted ochre are complemented by striking tones of red, balancing serenity with joyful energy. Where We Belong AW25 collection is a celebration of creativity, connection, and versatility. These pieces are designed to inspire endless styling possibilities, fitting effortlessly into every child’s life – from the magic of everyday moments to cherished celebrations. With intricate detailing and heirloom-quality designs, the collection embodies the essence of Bebe Organic. Where We Belong takes you on a journey of comfort, joy, and belonging – because home is not just a place; it’s a feeling.
Bebe Organic designs are meticulously executed into patterns, and fittings are made on children and babies in every size to ensure movement and the perfect cut. We have focused on each aspect of design, from the softest trims to the safest buttons to our carefully chosen natural materials and construction. Every piece is special, with great attention to detail and comfort. The collection embodies the brand’s main concerns regarding sustainability and well-being and the founder’s very personal signature. Bebe Organic manufactures limited quantities with high quality and timeless design, in an environmentally friendly manner using organic materials that are all locally sourced and traditional production methods. Thereafter, we believe that our products should be used long and well through good care, repair, and perhaps redesign. When the product is no longer desired, it should be handed in to a secondhand shop, donated to charity, or handed over to friends to prolong its active life
Photography: Emma Donnelly
Creative Director: Duygu Massol
Stylist: Duygu Massol
Stylist Assistant: Alba Montfort
Videography: Carlota Grau
Makeup & Hair: Victoria Bauzada
Model Agency: Happy Kids, Malagueta Kids
Models: Sara, Leticia, Claudia, Diah, Hector
Campaign Location: Casa Josephine, La Rioja, Spain