SS26 SEASIDE OF LIFE

Sunlight sparkles on the waves, laughter carries on the wind, and tiny feet chase the tide along the shore. Seaside of Life – SS26 is a love letter to carefree days, salt-kissed air, and the magic of childhood summers lived beside the sea.This season, we dive into a world of romantic seaside – where seashells are treasures, flowers are sweet, every breeze brings a new adventure, and the rhythm of the ocean matches the beating hearts of little dreamers. Inspired by summer holidays and the timeless wonder of coastal living, SS26 Seaside of Life captures the beauty of a slower and sweeter world.The collection bursts colours and prints in mix of happy and sun-drenched colours – strong sea blues, sandy creams, faded pinks, and sea foam greens – all echoing nature’s seaside palette. Signature light and flowing silhouettes are redefined through thoughtful design elements and developments that are brand’s identity – delicate handmade embroideries, zigzag tape, flower details, crochet finishings and ruffles bring the magic to life. Familiar elements such as lace and crochet are reimagined in refreshing designs, blending tradition with innovation.Each piece is thoughtfully crafted to bring timeless elegance to a child’s wardrobe. We are proud to present our special prints and fabric developments this season. The collection is designed to inspire endless styling possibilities, fitting effortlessly into every child’s life – from the magic of everyday moments to cherished celebrations. With intricate detailing and heirloom-quality designs, the collection embodies the essence of Bebe Organic.Seaside of Life is a feeling, a memory, a joyful whisper from the waves calling children to dream, to play, and to live freely. Come away with us to the Seaside of Life, where each day is filled with wonder, and love floats in the warm summer breeze.Photography: Emma Donnelly

Creative Director: Duygu Massol

Stylist: Duygu Massol

Stylist Assistant: Alba Montfort

Videography: Carlota Grau

Makeup & Hair: Victoria Bauzada

Model Agency: Happy Kids

Models: Aaron, Olivia, Alice, Yun, Fatima, Olympia, Chloe

Campaign Location: Costa Brava, Spain